Before GreenParking operated at JBR, vacant spaces were extremely challenging to find and those who were parked there were not contributing to revenue at JBR outlets as they were occupied all day by workers and beach-goers. In addition, off-street parking options were not sufficiently highlighted or visible to visitors. As a result, the asset owner and the tenants were not able to generate value from this prime location. Today visitors have an option to park in more than 1,000 GreenParking spaces available at JBR, whereas before capacity was limited to 100 spaces only.
GreenParking has vastly improved the customer experience, substantially enhancing revenues and creating new revenue streams for its partners. In the past year GreenParking has increased the footfall by 52%, thus delivering additional customer to JBR outlets. The dynamic pricing ensures that in prime locations at peak hours there is an availability of spaces. At the same time, surrounding parking areas with low occupancy now have higher utilization rates. This means GreenParking is accommodating additional visitors to JBR without adding to the congestion in the prominent areas. In addition, redirecting the customers from one place to another increases the overall capacity of the area.